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About SFF

Defined service. Clear responsibility.

Semper Fidelis Financial is the trade name of J.F. Collins Wealth Management, LLC, an independent non-advisory enterprise serving clients through defined relationship and planning coordination, tax, insurance, estate-organization, education, publishing, and coaching engagements.

SFF stacked monogram

Why Semper Fidelis

Faithful to the person.
Faithful to the process.

The name means “always faithful.” At SFF, that fidelity shows up as calm preparation, honest boundaries, plain-English education, and a refusal to lead a financial life with whichever product happens to be on the table.

The objective is to organize complexity honestly enough that a client can understand what comes next and where to go.

James Collins

SFF founder, Financial Strategist, educator, and service lead

James Collins,
MBA, AAMS

James is a Marine veteran, Financial Strategist, educator, and builder of practical financial-literacy systems. Within SFF, he helps clients organize priorities and coordinate defined tax, licensed insurance, estate-information, education, publishing, and coaching work according to the engagement and professional authority applicable to each service.

Separately, James serves as co-owner, Chief Compliance Officer, and Investment Adviser Representative of Kairos RIA, LLC. Financial advisory, investment-management, and securities-related advisory services are provided only through his Kairos capacity under a separate Kairos agreement.

Visit Kairos RIA for advisory services
Larie Thomas

Client service and workflow coordination

Larie Thomas

Larie helps keep client needs, meetings, records, and service workflows moving in the capacity assigned to each engagement. Her role reinforces a central SFF standard: clients should know the entity, responsible person, next step, and secure destination for every task.

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